“FINANCE FOR NON-FINANCIAL MANAGERS”
by Gene Siciliano
Newest Addition To The McGraw-Hill Briefcase Book Series
Los Angeles, CA – Author Gene
Siciliano’s
just-published, Finance for Non-financial
Managers, (McGraw-Hill Briefcase Books,
$14.95,
softcover at Barnes & Noble on-line),
offers an intelligent solution to a problem
endemic to middle managers and small
business owners: they don’t
understand the basic concepts and language
of accounting and finance. And in this
uncertain economic climate, they must.
These men and women are making financial decisions daily, from
budget management to interpreting financial reports to negotiating
bank loans. Further, they are faced with needing to understand
complex corporate considerations such as the recently imposed Sarbanes-Oxley
Act of 2002 which set new rules and regulations for corporate conduct
and tightened corporate reporting requirements.
Siciliano packs an enormous amount of information in his jargon-free
Finance for the Non-financial Manager. He gives the needed tools
to understand “finance speak;” delineates the role
of financial management, shows how to interpret financial reports
- why they are generated and what they mean, explains profit and
cash flow, explains cost accounting and how to finance a business
and interest outside investors.
Specialized features fill the book including: Smart Managing, Cautions,
Tricks of the Trade, Key Terms, Examples, Tools and Mistake-Proofing.
A financial expert and communicator, Siciliano is a CPA, a CFO,
and founder and owner his own financial management consulting business,
CFO for Rent®, and nationally known speaker and trainer. He
has advised corporate leaders, small business owners and people
who had a great idea but no grasp of the basics of finance. He
counts this lack of understanding to many of the failures of the
dot.coms, many of which became his clients.
Most books on finance and financial
management are written in hard-to-comprehend
accounting terminology, are heavy and
dull and
are put on a shelf never to be looked
at again. Finance for Non-financial Managers
is designed to be read through and then
to
be looked at again and again as a reference
book. It has large type, is light weight
and has fun charts and graphs that make
sense.
For example, Siciliano uses a football
game to demonstrate the flow of financial
information during the life of a company.
He
uses buckets on a scale to explain how
a balance sheet works and includes educational
tools that can help non-financial people
learn
to use finance rather than try to avoid
it.
Finance for Non-financial Managers,
part of McGraw-Hill’s
Briefcase Book series helps people learn
how to use finance in their businesses.
It will make a difference in the
education and success of countless business people across the country.
Buy
the book on-line at barnesandnoble.com
for $14.95
Gene
Siciliano is a member of the Software Council of Southern California.
a Senior Consultant with Ironwood Advisory and Founder and President
of Western Management Associates. Gene Siciliano is a Certified
Management Consultant (CMC) and a CPA. He is on the board of the
Exceptional Children's Foundation, the Institute of Management Consultants
(So. Calif. Chapter) and the National Speakers Association - So.
California chapter. Gene speaks nationally to corporate teams and
association audiences on finance, business planning and business
management topics.
5959 West Century Boulevard
• Suite 565 • Los Angeles, CA • 90045-6506
Phone: 310-645-1091 •
Fax: 310-645-1092
E-Mail:
Web: http://www.ironwoodadvisory.com
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